By now, most artists and record labels see the value in making a song and/or music video available as part of a brand promotion. The benefit is clear: by licensing paid and promotional (free) content to compatible brands, artists and labels are able to reach a whole new audience of prospective fans. This exposure translates to awareness, which in turn translates to revenue via the sale of music, merchandise, concert tickets, and other artist commodities.
Meanwhile, by encouraging visitors to share content with friends via email, instant messaging and embedded URLs on social networking sites like MySpace and Facebook, brands benefit in several key ways, including:
- Increased and repeat site traffic
- More eyeballs on products
- Affiliation with well-known artists that appeal to the target demographic
- Positioning as a tastemaker in the market
We helped pioneer the concept of brand promotions based around free content. From downloadable MP3s and music videos to preloading songs and videos in portable devices to ringtones and wallpapers for mobile phones - we've done it all.
The content that we acquire for our clients is generally DRM-free - that is, "free and clear", with no restrictions or built-in expirations. The whole idea is to make content easy to share. In a word, we aim to make promotions viral, so that you can see results and maximize your ROI.
Click here to see an example of a free content promotion at work.
