Conceptualize, build, program and update PacSun Music

 

With 900+ locations, Pacific Sunwear is one of largest youth lifestyle apparel retailers in North America. In the fall of 2009, they launched PacSun Music, the revamped music section of their web site. Brandracket conceptualized the site, project managed its design and construction, and we now deliver monthly updates of downloadable and streaming music.

 

It's not an exaggeration to say that PacSun’s young, active customers are obsessed with music. In fact, PacSun’s own research has shown that music is their customers’ #1 area of interest. So PacSun Music had to be more than great. It had to be mind-blowing.

 

After many discussions with PacSun’s marketing team about their vision for the site, we came up with a wireframe and layout, including such features as downloadable and streaming music, a video player, and an embeddable audio player, so that visitors could seed their own sites with PacSun’s unique musical presence. Once the layout and feature set were finalized, we project managed design and construction of the site to deliver it on time, all the while incorporating PacSun’s exacting feedback. 

 

A super robust, dynamic location where PacSun can assert its reputation as a music tastemaker. Indeed, a big part of the page’s success is PacSun’s impeccable taste in music. While some clients are content to let us take the lead in regard to programming, PacSun is wearing the pants here, choosing 20 artists a month from batches that we pitch, while also asking us to hunt down others we've never heard of (which we didn't think was possible). But with ears like theirs, who are we to argue?